CTS
Facilities Management Company
Challenge
Building A Brand
CTS is an award-winning, industry-leading facilities management company. Originally a building company, CTS has expanded into heating installation and has further diversified into building maintenance and property development. The organisation sought assistance with refreshing their outdated brand identity. Although the CTS brand had historically served them effectively, they recognised the need for modernisation. The objective was to create a solution enabling consistent, on-brand communications across all platforms.
Solution
Facilitating Success
Understanding CTS's core values required conducting stakeholder questionnaires and task analysis workshops with senior management. With togetherness and integrity at the core of this family-run business, we ensured that everything we produced exceeded expectations and gained clients' trust.
Transforming Environments
Design adjustments included transitioning corporate colours from red and black, adopting lowercase typography, and separating the shelter icon from the letter 't' for improved clarity. The new typeface featured curves instead of boxy shapes for a friendlier appearance. A comprehensive brand kit contained logo variations, typeface files, and icon sets.
Result
Sustaining Excellence
The team developed a mobile-responsive, content-managed website allowing client updates regarding news, events, and announcements. Development included site planning and low-fidelity mockups. A jobs board application was integrated to enhance engagement and retention. The site launched within weeks with SEO optimisation implemented for improved search rankings.
