Download our Horrible Little Book of 100 Logomarks for Start-ups and Scale-ups

BrandFreak Workshop

A focused 2-hour brand clarity session and actionable report to help you refine your positioning, messaging and direction.

Know where you are, where you’re going and what you need to do next.

Stack of red Horrible BrandFreak Brief reports

We start with a focused 2-hour workshop to understand your business, ambitions and what’s getting in the way. We look at where you are now, where you want to go, and the challenges, opportunities and decisions that could be holding you back.

Then we dig deeper into your audience, competition and positioning to uncover what makes you different and where the biggest opportunities lie. We challenge assumptions, identify what’s already working and pinpoint what needs to change.

Your personalised BrandFreak™ Report gives you clear direction for your positioning, messaging, tone of voice and brand.

You’ll know what to keep, change, stop and prioritise next, giving you a clear plan to move forward with confidence rather than guesswork.

View BrandFreak Example

Select your location for local times, pricing and tax purposes

£750+VAT

If you move forward with a BrandUnique™ Intensive Package, your BrandFreak™ fee is deducted from the total project cost.

What happens after a BrandFreak?

Horrible branded wooden presentation box with a red brand book and USB drive

Take the recommendations and implement them yourself, hire another agency or let us bring them to life with a BrandUnique™ Intensive

Explore BrandUnique

Some Kind Words…

Although my business is doing well, I know I am capable of so much more. Even after the first 2-hour workshop, you get so much more value. I left the session with more knowledge and where I need to take my business. If you want to grow your brand or gain more clarity, I recommend hiring Horrible Brands.
Niraj KapurEverybody Works In Sales
When you’re running a business, you’re often too close to see what makes you special. Horrible Brands cut through all the noise and found the gold we’d been sitting on. Their BrandFreak workshop didn’t just identify our brand’s hidden strengths, it gave us the confidence to actually use them. Brilliant work.
Una HerlihyIndie List
My BrandFreak report didn’t just reveal the essence of EPIC Gems, it was a mirror. A blueprint of my soul. With their help, I uncovered the driving force behind every decision, every instinct, every creative spark. EPIC Gems became more than a business, it became a deeply personal, purpose-led expression of who I am and what I’m here to do.
Eunice O’NeilEPIC Gems
Horrible’s BrandFreak report has been a real awakening for Hand Drawn Creative. I’d always had the idea of how I wanted to position our studio, but struggled to project our brand identity with true confidence. Kris and Aidan’s unique perspective helped give our ideas structure and momentum. The finished Brandfreak report has become a real ’studio bible’ for Hand Drawn Creative, and I often reach for it to remind myself of what makes Hand Drawn Creative so different and so special. The Brandfreak report mixes strategy, soul and storytelling that’ll lift your company to the next level… it worked for us!
Neal McCulloughHand Drawn Creative
It was truly exceptional, a transformative process that delivered far more than I expected. It brought absolute clarity to ideas that had been swirling in my head for far too long and translated them into a structured, strategic roadmap that felt laser-focused and completely aligned. Every insight landed. Every suggestion hit the mark. It was a perfect blend of clarity, creativity and direction and exactly what I needed.
Aoife ReillyJuvelo
Working with Horrible on the Brand Freak report was a game-changer, what began as a brainstorming session transformed into a clear, strategic roadmap that articulated our values, vision and messaging with precision. Beyond delivering a powerful visual brand, it gave us strategic clarity that continues to guide everything from copywriting to business development. The report is our north star, helping us stay focused, on-brand and deeply connected to our audience.
Leanne JenningsThe Grand Scale
I came to Horrible Brands with an identity crisis – too many brands and no clear message or packaged offering. Their BrandFreak workshop and report cut through the chaos. The session brought clarity and the 20-page report gave me a streamlined business model, unified brand and bold new direction. It saved both my sanity and my business!
Treena ClarkeInvent Event
The BrandFreak report didn’t just meet the brief, it nailed it. Horrible Brands took everything I’d been trying to articulate about our brand and turned it into something stunningly sharp, confident and actionable. They gave my ideas life! We still refer to it as our brand bible. If you’re serious about standing out, this is the kind of work you need.
Claire NuttQuantum HR
I can honestly say I have NEVER been given such a detailed, thought out, passion filled, EPIC brand report/ feedback on my business. You have surpassed all and any expectations I had! The logo design is mental! It is so different, unique & oozes global domination! Thank you so much for the time, effort & skill put in to this. I am forever grateful!
Tamaryn SmallTame+True

BrandFreak Questions

What is a BrandFreak Report?
It’s our brutally honest, no-BS interview and written report on your current business challenges, covering everything from your brand to your website. We dive into what’s working, what’s not and what’s downright embarrassing. Think of it as a reality check for your business’s first impression.
What do I get in the report?
You’ll get a snappy, visual breakdown of your brand’s strengths, blind spots and quick wins — plus actionable suggestions for levelling up your credibility, clarity and conversion. We don’t just look at visuals; we connect the dots between brand, strategy, messaging and user experience — and we speak human, not jargon.
How long does it take to get my report?
Usually within 3–5 working days. We take a proper look under the hood before sending anything your way. No copy-paste rubbish here.
Will it hurt my feelings?
Maybe — but only in a helpful way. Our goal isn’t to offend, but to show you what your customers are seeing (or not seeing) so you can do something about it.
What happens after I get my report?
Totally up to you. You can ghost us (we won’t cry), take the insights and run, or work with us to fix the freaky stuff. If we vibe, we’ll take it further.
How do I get started?
Getting started is easy: book your call with us or drop us a message if you need to know more. We’ll take it from there with your BrandFreak report and let you know what to expect next. No pressure and no pushy sales pitches.
How much does a BrandFreak cost?
A BrandFreak is £750 + VAT in the UK. If you’re elsewhere, pick your location above the booking calendar to see the price in your currency. And if you go on to a BrandUnique™ Intensive Package, your BrandFreak fee is deducted from the total project cost.

Not sure if you’re ready for a BrandFreak?

Book a 15-minute BrandFit™ Call to see if we are a good fit.

Book a BrandFit Call