Bubbacue
A fast-casual American BBQ joint, serving slow-cooked smoked pork, chicken, ribs and spicy sausage. It embraces the art of slowly smoking meats for over 12 hours to produce tender and succulent meat. All ingredients are carefully selected and made from scratch.
Challenge
Love Me Tender
Bubbacue contacted us to refresh and recapture the personality that once made them stand out. With the opening of a second restaurant, this was a perfect time and opportunity to quickly re-align and re-position their brand. From the insights gained, we set about instilling a personality and attitude into the brand and recreated a rustic décor in keeping with the food served.
Solution
Right Ingredients
We first immersed the client in a Customer Experience (CX) workshop and service design audit with customers, stakeholders and staff to quickly understand issues, determine how to reconnect with old customers and engage prospects. The general consensus was clear; customers wanted a ‘good ol’ messy BBQ joint with a rough n’ ready feel but the current brand was portraying the opposite.